How we took 1st place on Product Hunt (again!)

On March 4, 2025, we launched Pieces Long-Term Memory Agent (LTM-2) on Product Hunt—and we did it with a fully organic approach. No paid promotions, no guaranteed upvotes. Just the power of our community, ambassadors, and team. And the result? 1st place on Product Hunt! 🎉

Pre-launch: laying the groundwork

Even though this was an organic launch, it wasn’t built overnight. We’ve spent years cultivating engaged communities across X, LinkedIn, Discord, and our newsletter, which has over 70k subscribers. That foundation set us up for success, so if you’re planning on launching, make sure you build up your community first (that’s where a lot of people go wrong).  

Key pre-launch steps:

• A new landing page designed for engagement and conversions

• Community discussions across Discord, X, and Reddit to build momentum

• A content pipeline of blogs, newsletters, and social posts scheduled in advance

• Team coordination using a structured spreadsheet to track and assign all pre-launch/launch-day activities and responsibilities

Plus, we created an awesome new promo video for LTM-2 to highlight key features:

This preparation made sure that when launch day arrived, everything ran smoothly.

Launch day: executing the plan

The launch officially went live at 3 AM EST. The first few hours were critical, and the team followed a precise schedule to maximize engagement throughout the day.

• Founders and team members posted on their personal X and LinkedIn accounts, pinning posts to keep them visible. (even some of the team started posting funny memes!)
  
  

  

• Ambassadors started posting, bringing in an authentic wave of engagement.

• We shared the launch across Discord and Reddit and we were met with SO many amazing comments from our Discord community.

• The Product Hunt page was constantly monitored, with responses coming from both Engineering and Growth team members.

• A Product Hunt launch party X Space helped drive real-time engagement.

• Internally, we had a dedicated gchat channel for real-time updates and multiple check-ins throughout the day to ensure everything stayed on track.

Smit Patel (@thesmitpatel), the COO of Pieces, summed up our approach perfectly:

This level of preparation ensured that the launch felt seamless while every moving piece was carefully orchestrated behind the scenes.

The results: breaking down the numbers

Our strategy paid off. 

Here’s a look at the key metrics:

• Final Standing: 1st place 🏆

• Upvotes: 755 (still growing!)

• Comments: 222

Analytics (March 3-10, 2025):

• Highest Signups by Country: U.S.

Community & content contributions

Our community and team showed up in a big way:

• Ambassador Program: ~20-30 social posts (not all tagged, but we saw strong reach)

• Newsletters Sent: 4 

  • 1 week before, day before, day of, and a few days after

  • ~2k clicks, and one of our highest CTR

• Blog Posts:

  • Long-Term Memory is all you need

  • Announcing Pieces Long-Term Memory agent (LTM-2): the AI that remembers everything you work on

• New Landing Page: Optimized for engagement and conversions

• Team Participation: Posts from Pieces team members kept the momentum strong

Discord & Reddit: Shared in multiple relevant communities

Events That Drove Engagement:

• AMA with Pieces Engineers Discord Event

• What’s Next for Long-Term Memory Live Stream

• Product Hunt Launch Party

Notable mentions & media features

We didn’t just make waves on Product Hunt—we got noticed elsewhere too:

• Product Hunt Newsletter & Social Media Features

External Mentions (that we know about): 65

• Neuron Daily: Is Mercury the New AI to Watch?

• The Rundown AI: Trending AI Tool

• 8020ai.co: DeepSeek Copied ChatGPT!

• JoinHorizon.ai: Amazon to Launch New AI Reasoning Model 🧠

• Simplified AI: iPad Air with M3 Chip! 

• Superhuman.ai: Microsoft unveils new sales agents

• Aimieitempi <> Beehiiv: Ti sfido a riconoscere che è un AI

• Aifire.com: DeepSeek Trained on ChatGPT Outputs?

  
  

Post-launch: what’s next?

Winning 1st place is great—but now it’s about turning that visibility into long-term adoption.

• Continue engaging new users by collecting feedback and guiding them toward long-term adoption

• Keep pushing the launch with follow-up content to maintain visibility beyond the first week.

• Track retention by analyzing how Product Hunt visitors convert into active users.

• Support our ambassadors with new ways to talk about LTM-2 beyond just the launch.

• Host Pieces AI Productivity Summit to continue the conversation and momentum.

• Gather user feedback, with our DevRel team booking calls with Product Hunt commenters.

Final thoughts

Winning 1st place on Product Hunt twice in a row (this time with zero paid promotions) is a testament to the power of community-driven growth. 🚀

A HUGE thank you to everyone who contributed, engaged, posted, and supported us throughout the launch. 💜 Every single effort made this a success!